Pacewalk · Weekly
Weekly Digital Marketing Roundup
The 5 most important updates this week across AI, SEO, Google, social media and business automation — in one quick read.
Google adds a business hub, brand kit and finance tools to the Gemini app
Google has added a dedicated business landing page to the Gemini app. Owners can save a brand kit for on-brand visuals, turn spreadsheets and receipts into financial charts, and connect Google Business Profile, Google Ads, Workspace and apps such as Shopify, Canva, Zoho and Xero. The rollout is global and starts in the coming days.
Google makes links more prominent in AI Mode and AI Overviews, tests official-site section
Google is moving inline links higher in AI Mode and AI Overviews answers and redesigning the Dive Deeper section with image thumbnails. It is also testing a top-of-answer section for official sites and clickable creator names on video results. Preferred Sources and news carousels are expanding to more locations and languages.
LinkedIn tests creator pre-roll ads, launches creator dashboard and paid advice sessions
LinkedIn announced creator tools on 15 October: a US-only In-Stream Ads test that pays invited creators for pre-roll video ads, paid Advice Sessions for US Business Premium members, a global creator dashboard, and a network-feed test that includes India. LinkedIn has not disclosed revenue shares.
WhatsApp Business Platform now charges for service messages beyond 1,000 a month
From 1 October 2026, Meta charges for WhatsApp Business Platform service messages beyond a free 1,000 per business phone number each month. It also charges for utility templates sent inside an open customer service window. Both had been free. Eligible government and non-profit senders remain exempt until the end of 2027.
Meta to auto-enable in-app product browsing on existing ads from 28 October
A Meta notice to advertisers, reported by PPC Land, says product browsing will turn on for existing Facebook and Instagram ads on 28 October 2026 unless advertisers opt out. People tapping an ad may see an in-app product experience instead of going straight to the website. The feature can be toggled off per ad.
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