Pacewalk · Weekly
Weekly Digital Marketing Roundup
The 5 most important updates this week across AI, SEO, Google, social media and business automation — in one quick read.
Meta Launches Muse Spark 1.1 and Expands AI Model API
Meta unveiled its new agentic AI model with a 1M-token context window and announced its first paid AI Model API for developers.
Google Brings Gemini AI Deeper into Ads with New Business Agent for Lead Generation
Google has announced deeper integration of Gemini AI into its advertising platform, introducing Business Agent for Leads and BrandStack to help businesses generate, qualify, and manage leads more efficiently.
WhatsApp Introduces Usernames for Businesses: A New Way to Connect Without Sharing Phone Numbers
WhatsApp has announced Business Usernames, allowing companies to claim unique handles like @YourBusiness. The feature helps customers connect without seeing a business phone number and introduces Business-Scoped User IDs (BSUID) and Phone Number Request buttons for Cloud API integrations.
Universal Commerce Protocol (UCP) Could Transform AI-Powered Shopping
Universal Commerce Protocol (UCP) is emerging as an open standard that allows AI assistants, merchants, payment systems, and inventory platforms to communicate using a common commerce language for seamless AI-powered shopping.
Meta Unveils End-to-End AI Advertising Platform at Cannes Lions 2026
Meta introduced a new AI-powered advertising platform at Cannes Lions 2026 that can automatically create, optimize, test, and deliver ad campaigns across Facebook, Instagram, and other Meta platforms — helping businesses improve performance with less manual work.
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