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Creator discovery · Influencer marketing · Content production

Find the Right Creators for Your Brand

Influencers, UGC Creators, YouTubers, Videographers, Photographers, Athletes & Content Professionals — Managed by Pacewalk.

Tell us your industry, campaign objective, location and budget. Pacewalk helps shortlist suitable creators, manage commercials, coordinate content production and execute campaigns across India.

Join as a Creator Get Campaign Strategy

How it works

  1. 1
    Requirement
    Industry, goal, location, budget and deliverables.
  2. 2
    Shortlist
    Creators matched on audience, content fit and engagement.
  3. 3
    Commercial
    Creator-wise rates, usage rights and timelines for approval.
  4. 4
    Campaign
    Briefs, shoots, drafts, approvals and publishing.
  5. 5
    Reporting
    Reach, engagement, clicks and content delivered.

What are you looking for?

I need creators for my business

Share your campaign requirement and Pacewalk shortlists creators that match your industry, audience, location and budget — with commercials for approval.

I want brand collaborations

Influencers, UGC creators, athletes, photographers, videographers and editors can register to be considered for paid brand campaigns.

Join Creator Network

Influencer marketing, answered

What is influencer marketing?

Influencer marketing is when a business partners with creators — Instagram influencers, YouTubers, UGC creators and other content professionals — to promote its product or service to their audience. It works because people trust recommendations from creators they already follow, and the content can also be reused in ads, on websites and on the brand's own social pages.

How can I find influencers for my brand?

Start with your goal, customer location, budget and the content you need. Look for creators whose audience matches your customers — not simply the biggest accounts — then check engagement quality, content style and past brand work. Pacewalk does this for you: submit the Find Creators form and the team shortlists suitable creators with deliverables and commercials.

How do I choose the right creator?

Match on five things: audience (city, age, interests), content fit with your brand, engagement quality (comments and saves, not just likes), reliability on past collaborations, and cost against the deliverables you need. A smaller creator with a relevant local audience often suits a restaurant or clinic better than a large national account.

How do I hire Instagram influencers?

Define the deliverables (reels, stories, posts or collaborations), the audience city and your budget; shortlist creators whose audience matches; confirm rates, usage rights and posting dates in writing; share a brief and approve the content before it goes live; then track reach, engagement and clicks. Pacewalk can handle every step from shortlisting to reporting.

How do brands find UGC creators?

UGC (user-generated content) creators make authentic, customer-style videos and photos that brands publish on their own pages or use in ads — their value is the content, not their follower count. Share the product, content style and quantity with Pacewalk, and the team shortlists UGC creators with sample work and rates.

What is the difference between nano, micro and macro influencers?

Creator tiers are usually defined by follower count. Follower count alone doesn't decide results — engagement and audience relevance matter more.

TierFollowersTypically best for
Nano1K–10KLocal businesses, product seeding, reviews
Micro10K–100KLaunches, city campaigns, UGC-style content
Mid-tier100K–500KRegional awareness, multi-creator campaigns
Macro500K–1MNational awareness, major launches
Mega / Celebrity1M+Brand ambassadors, high-visibility campaigns

What type of creator do you need?

Hire Instagram influencers, UGC creators, YouTubers, micro influencers, videographers, photographers, video editors, athletes and more. Pick a type to start your requirement.

How Pacewalk runs creator campaigns

A managed partner from the first shortlist to the final report — you approve every creator, rate and piece of content.

  1. 01

    Discover creators

    Search by creator type, platform, niche, city, follower range and language.

  2. 02

    Shortlist

    A focused list of creators suited to your brief — not a spreadsheet of hundreds.

  3. 03

    Check fit

    Audience location, engagement quality, content style and past brand work.

  4. 04

    Get commercials

    Creator-wise rates for the exact deliverables you need.

  5. 05

    Finalise

    Deliverables, dates, usage rights and exclusivity confirmed in writing.

  6. 06

    Manage content

    Briefs, hooks and scripts aligned with your brand guidelines.

  7. 07

    Manage shoot

    Locations, schedules, crew and product handling for creator shoots.

  8. 08

    Approve

    You review drafts before anything is published.

  9. 09

    Publish

    Posting coordinated across creators, platforms and dates.

  10. 10

    Track performance

    Reach, engagement, saves, link clicks and content delivered.

Creators for every industry

From restaurants and real estate projects to D2C brands, hotels and corporates — choose your industry to start.

Local creators in Chandigarh, Mohali & Zirakpur — and across India

Businesses that depend on nearby customers get better results from creators whose followers live in the same city. Set your target location to the tricity or a Punjab city and Pacewalk shortlists local food, lifestyle, fitness, fashion and real estate creators. For national brands, choose Pan India and filter by state, language and niche instead.

Chandigarh · Mohali · Zirakpur · Panchkula · Ludhiana · Punjab · Pan India
Led by founder Shekhar Jain and a senior, growth-focused team.
Who
Pacewalk, a digital marketing agency based in Zirakpur in the Chandigarh tricity, Punjab.
What
Managed creator discovery, influencer marketing and content production.
Where
Chandigarh, Mohali, Zirakpur, Panchkula and Punjab, plus campaigns across India.
Who it serves
Businesses, brands and industries looking for creators — local outlets, real estate projects, D2C brands, startups and corporates.
Talent
Influencers, UGC creators, YouTubers, reel creators, videographers, photographers, video editors, models, presenters, athletes, cricketers and celebrities.
How it works
Requirement → Shortlist → Commercial → Campaign → Reporting.

Tell us what you need

Share your requirement and get creator recommendations with commercials. Takes about 3 minutes.

Step 1 of 5 · Business details

10-digit Indian mobile.

What Pacewalk manages for you

Creator discovery

Influencers, UGC creators, YouTubers, athletes, photographers, videographers and editors.

Fit & authenticity checks

Engagement quality, audience relevance and content consistency reviewed before shortlisting.

Commercials & negotiation

Rates, packages and payment terms agreed with each creator.

Usage rights & terms

Ad usage, exclusivity and timelines documented up front.

Briefs & approvals

Clear creative direction and a draft review before posting.

Shoots & production

Creator shoots, product photography, video production and editing.

Publishing coordination

Multi-creator posting schedules managed end to end.

Reporting

Campaign results shared creator by creator.

Are you a creator?

Influencers, UGC creators, athletes, photographers, videographers and editors can join the Pacewalk Creator Network to be considered for brand collaborations. Your contact details and rates stay private.

Join Creator Network

Frequently asked questions

Creators can be found through platform search and hashtags, creator networks and influencer marketing agencies. The slow part is checking each creator's audience, engagement and rates. Pacewalk shortlists creators across India based on your industry, target city and budget, so you review a focused list instead of searching manually.
Share your requirement with Pacewalk and set the target location to Chandigarh, Mohali, Zirakpur or Panchkula. Pacewalk is based in Zirakpur and shortlists creators whose audience is concentrated in the tricity — useful for restaurants, salons, clinics, real estate projects, gyms and retail stores that need footfall from nearby customers.
There is no fixed rate. Influencer pricing in India depends on follower tier, engagement, content type (a reel usually costs more than a story), the number of deliverables, usage rights for ads, exclusivity, travel and whether a shoot is needed. Pacewalk shares creator-wise commercials with your shortlist so you can compare options against your budget before confirming.
Micro influencers (roughly 10K–100K followers) usually cost considerably less per piece of content than macro influencers or celebrities, which is why brands often book several of them together. The exact fee depends on niche, engagement and deliverables; Pacewalk provides actual quotes for shortlisted micro creators.
A UGC (user-generated content) creator makes authentic, customer-style videos and photos — unboxings, reviews, tutorials, testimonials — that the brand publishes on its own pages or runs as ads. Unlike influencers, UGC creators are hired for the content itself rather than for posting to their own followers.
Choose influencers when you want reach and trust from an existing audience — for awareness, launches or local footfall. Choose UGC creators when you need a steady supply of authentic content for ads, product pages and your own social media. Many campaigns use both.
Video creators include reel creators, YouTubers, UGC creators, videographers and video editors. Tell Pacewalk the type of video, platform and quantity you need, and the team shortlists suitable creators or production professionals with sample work.
Yes. Cricketers, athletes and sports personalities can be engaged for endorsements, social media content, event appearances and brand ambassador roles. Availability, fees and usage rights vary by person and are confirmed case by case — share your requirement and Pacewalk will check feasibility.
Pacewalk can source athletes and sports personalities for campaigns, subject to each person's availability and commercial terms. Sports, fitness and nutrition brands, academies and event organisers commonly use athlete collaborations.
Yes. You can target a specific city or state instead of Pan India, and Pacewalk shortlists creators whose audience is concentrated there — the most useful approach for businesses that depend on local customers.
Yes. Restaurants and cafés typically work with local food creators for visit-and-review reels, menu launches and offers. Choose creators whose followers live near your outlet so the content turns into table bookings and walk-ins.
Yes. Developers, builders and brokers use creators for project walkthroughs, site-visit videos, locality guides and launch announcements. Local lifestyle and real estate creators are usually a better fit than general entertainment accounts, and project promotions must include the required RERA details.
Yes. Brands can book photographers, videographers, models and UGC creators for product photography, lifestyle shoots and ad creatives. Pacewalk coordinates the shoot requirement, the creators and the approvals.
Yes. Pacewalk confirms deliverables, rates, timelines, usage rights and exclusivity with each creator and shares the commercials with you for approval before anything is booked.
Yes. Alongside creator campaigns, Pacewalk manages content production — scripting, shoots and editing — so creator content and brand videos can be produced together.
Pacewalk can manage creator coordination and payments as part of a managed campaign, with payment terms agreed before the campaign starts.
Yes. Creators, influencers and creative professionals can apply through the Join Creator Network page. Every application is reviewed, and contact details and rates are kept private.
Yes. Pacewalk is based in Zirakpur near Chandigarh and runs creator campaigns for businesses across India, including local creator campaigns in Chandigarh, Mohali, Zirakpur, Panchkula and Punjab.

Related services

Social Media Marketing

Always-on content and community management around your creator campaigns.

Video Marketing

Brand films, reels and ad videos alongside creator content.

Performance Marketing

Turn creator content into Meta and Google ads that drive leads.

Graphic Design

Campaign creatives, thumbnails and launch assets.

Product Photography

Studio and lifestyle product shoots for brands and marketplaces.

Website Development

Landing pages that convert creator traffic into enquiries.

Portfolio

Creative and campaign work delivered by Pacewalk.

Case Studies

How Pacewalk approaches client growth projects.

Contact

Talk to the team about a creator campaign.