Pacewalk · Social Media
Instagram, Facebook, YouTube, LinkedIn and WhatsApp features, ad placements and creator tools — for brands that want to grow.
Grow Your Brand Online
WhatsApp has announced Business Usernames, allowing companies to claim unique handles like @YourBusiness. The feature helps customers connect without seeing a business phone number and introduces Business-Scoped User IDs (BSUID) and Phone Number Request buttons for Cloud API integrations.
Meta has introduced a new AI-powered creator assistant on Facebook that delivers personalized recommendations, content ideas, audience insights, and posting suggestions based on each creator's performance and goals.
TechCrunch covers a wave of India-built AI social media management platforms that draft, schedule and analyse content in regional languages — letting SMBs run multi-platform calendars without a full social team.
Instagram's Creators blog confirms carousels are now the highest-reach format for small business accounts, overtaking single Reels for non-celebrity profiles thanks to longer dwell time and re-surfacing.
Meta has added creator-led placements to Advantage+ Shopping and Lead campaigns, letting advertisers run AI-optimised ads inside Reels created by partnered creators — early tests show 18–24% lower CPL.
YouTube's official blog announced that all eligible SMB channels can now tag products directly inside Shorts, opening a low-friction shoppable layer for India-based D2C brands without affiliate setup.
LinkedIn Marketing's blog details an upgrade to Thought Leader Ads that uses AI to suggest top-performing employee posts to boost, helping B2B brands turn organic leadership content into paid pipeline.
Social platforms ship new formats, AI creator tools and ad placements constantly. Brands that grow combine consistent short-form content with paid amplification and a clear brand voice. These updates help you spot what's working now. Pacewalk's social media team plans, creates and amplifies content that builds brands.
It depends on your audience — Instagram & YouTube for reach and brand, LinkedIn for B2B, WhatsApp for conversion and support.
Very — Reels, Shorts and short vertical video get the most reach across platforms in 2026.
Yes — strategy, content creation, paid social and analytics, end to end.
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