Pacewalk · SEO
Google core updates, ranking trends, AI Overviews and search news — with clear, actionable takeaways for your website.
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Google Search Console now reports web multimodal search, meaning searches made with images through Google Lens, Circle to Search, image uploads to Google Search and Chrome's Search this image. A new search type filter appears in the Performance and Generative AI reports, and the rollout is global.
Google's Search Central team will hold a free, in-person Search Central Live event in Bengaluru on 30 October 2026, with technical talks on crawling, indexing, structured data and search quality, plus Q&A with Google's Search team. Seats are given by application, and registration closed on 15 October.
Google updated its site reputation abuse policy on 28 August, clarifying how it applies the rules and changing enforcement in the European Economic Area after talks with the European Commission. Outside the EEA, including India, manual actions still directly affect the flagged section of a site in search results.
Google Search Console's platform properties are now available to everyone worldwide. They show how Instagram, TikTok, X and YouTube posts perform in Google Search, Discover and Google News, including which queries bring people to them. Google also published a guide to analysing social and video content performance.
Google has completed its May 2026 Core Update. SEO analysts report significant ranking changes, with search visibility increasingly favoring content that matches user intent over content that relies primarily on domain authority.
Search Engine Land reports that Microsoft has expanded Bing Generative Search to APAC including India, surfacing AI summaries with cited sources and reshuffling traditional SERPs for several commercial queries.
Search visibility drives traffic, leads and revenue. Google's updates increasingly reward genuine expertise, topical depth and user intent over raw domain authority, while AI Overviews change how answers appear. Staying current — and structuring content with FAQs, schema and clear answers — is essential. Pacewalk's SEO team helps businesses rank in Google and AI search alike.
Core updates re-evaluate content quality and intent matching, so rankings can shift. Sites with genuine expertise, depth and good UX tend to gain.
AI-generated summaries shown in search results. To stay visible, create clear, structured, expert content with FAQs and answer blocks.
Yes — Pacewalk offers on-page, technical, local and content SEO designed to rank in both Google and AI-driven search.
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