Search Console platform properties for Instagram, YouTube, TikTok and X go global
Google Search Console's platform properties are now available to everyone worldwide. They show how Instagram, TikTok, X and YouTube posts perform in Google Search, Discover and Google News, including which queries bring people to them. Google also published a guide to analysing social and video content performance.
What happened?
On 29 July 2026 Google's Search Relations team announced that platform properties in Search Console are now available to everyone globally. Platform properties, first announced earlier in July, are a property type that tracks how a creator's or business's posts on Instagram, TikTok, X and YouTube perform in Google Search, Discover and Google News. Site owners add one through the property selector in Search Console. People who have already set up a Search profile should see data for the same platform. Google also published a guide for creators, social media managers and SEO professionals. It covers using the Insights report to find top, rising and falling query groups, a 24-hour filter to spot sudden traffic spikes, exporting data from several properties to compare platforms, finding older videos that are gaining search traffic again, and comparing short-form and long-form formats.
Why it matters for businesses
Indian businesses publish a lot on Instagram and YouTube, but until now they couldn't see how often Google showed those posts in search, or for which queries. A Reel or YouTube video ranking in Google can bring discovery well beyond followers. Platform properties show which social content works as search content, so businesses can plan videos and posts around what people actually search for, such as product names, local services and how-to questions.
How businesses can use this update
- Add platform properties for your brand's Instagram and YouTube accounts in Search Console and verify ownership. - Use the Insights report to find the search queries that lead people to your social posts, and make more content around them. - Spot older videos or Reels that are gaining search traffic again, and refresh their titles, captions or pinned comments. - Export data from your website and social properties together to see which platform answers which kind of search best.
Pacewalk expert note
Social media and SEO teams often work separately, and this report gives them shared data. Hold a monthly review where both teams look at the queries leading to your website and to your social posts, then plan content together. Writing captions and titles in plain, searchable language usually helps more than adding extra hashtags.
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Original source: Google Search Central Blog
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Talk to PacewalkFrequently asked questions
What is the latest SEO update?+
On 29 July 2026 Google's Search Relations team announced that platform properties in Search Console are now available to everyone globally. Platform properties, first announced earlier in July, are a property type that tracks how a creator's or business's posts on Instagram, TikTok, X and YouTube perform in Google Search, Discover and Google News. Site owners add one through the property selector in Search Console. People who have already set up a Search profile should see data for the same platform. Google also published a guide for creators, social media managers and SEO professionals. It covers using the Insights report to find top, rising and falling query groups, a 24-hour filter to spot sudden traffic spikes, exporting data from several properties to compare platforms, finding older videos that are gaining search traffic again, and comparing short-form and long-form formats.
Why does this SEO update matter for businesses?+
Indian businesses publish a lot on Instagram and YouTube, but until now they couldn't see how often Google showed those posts in search, or for which queries. A Reel or YouTube video ranking in Google can bring discovery well beyond followers. Platform properties show which social content works as search content, so businesses can plan videos and posts around what people actually search for, such as product names, local services and how-to questions.
How can my business use this update?+
- Add platform properties for your brand's Instagram and YouTube accounts in Search Console and verify ownership. - Use the Insights report to find the search queries that lead people to your social posts, and make more content around them. - Spot older videos or Reels that are gaining search traffic again, and refresh their titles, captions or pinned comments. - Export data from your website and social properties together to see which platform answers which kind of search best.
How can Pacewalk help with SEO?+
Pacewalk helps businesses act on seo trends — SEO Services, Social Media Marketing, Video Marketing. Book a free consultation and our team will apply this update to your marketing.