Doubling traffic costs 10x. Doubling your conversion rate costs almost nothing — and gives the same result.
CRO is the discipline of turning more of your existing traffic into customers. It's the highest-leverage thing most businesses ignore.
The CRO checklist
- One clear CTA above the fold
- Headline that states the benefit, not the feature
- Trust signals (reviews, logos, awards) within first scroll
- Page loads in under 2.5 seconds
- Mobile-first design — 70%+ of traffic is mobile
- Form fields cut to the bare minimum (name + phone is plenty)
- Sticky WhatsApp / Call button on mobile
- Live chat or chatbot for high-consideration buys
Test, don't guess
Use Hotjar/Microsoft Clarity (free) to see where users drop off. Then A/B test one change at a time. Most pages can lift conversion 30-100% in 60 days.
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