The 8 patterns we use on every landing page that crosses 8% conversion — with real examples.
Most landing pages fail not because they're ugly, but because they're vague. Here's the structure we keep returning to across 500+ campaigns.
1. Above-the-fold clarity
One headline, one promise, one CTA. If a stranger can't tell what you do in 5 seconds, the rest doesn't matter.
2. Social proof, early and often
Logos, ratings, testimonial within first scroll. Trust compounds.
3. Show, then tell
Product visuals before features. Outcomes before specifications.
4. One CTA, repeated
Same button text, same color, every 600px of scroll. Don't make people decide twice.
5. Objection handling
FAQ section that answers the real reasons people don't buy: price, timeline, trust, fit.
6. Risk reversal
Money-back guarantee, free trial, no-contract — anything that flips the risk to you.
7. Mobile-first
70% of traffic is mobile. Design mobile, scale up to desktop.
8. Speed
Every 1s delay = 7% drop in conversion. Sub-2.5s LCP is the floor.
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