Digital Marketing Updates

Google's AI Max campaign technology is now expanding into Standard Shopping campaigns, signalling a broader shift toward AI-driven product advertising management.

Google Ads API v25 introduces richer YouTube reporting metrics and new loyalty-focused campaign goals, giving performance marketers deeper visibility into video performance and customer retention.

Meta introduced a new AI-powered advertising platform at Cannes Lions 2026 that can automatically create, optimize, test, and deliver ad campaigns across Facebook, Instagram, and other Meta platforms — helping businesses improve performance with less manual work.

Disney has introduced an AI-powered advertising platform designed to help brands create, optimize, and manage advertising campaigns more efficiently using artificial intelligence and automated audience targeting.

LinkedIn has expanded its AI-powered marketing tools to help businesses create campaigns faster, generate content ideas, and improve audience targeting. The update aims to simplify B2B marketing and increase campaign performance.

Search Engine Journal's latest benchmark shows short-form vertical video ads on Meta now drive higher CTR than static image ads across most retail and services verticals, with creative volume the deciding factor.

Google Ads has rolled out stricter automatic creative review inside Performance Max, flagging low-quality AI images and stretched assets that hurt asset-group ratings — advertisers should refresh creatives.

Social Media Today's 2026 benchmark report shows marketers plan to grow short-form video budgets by an average 22%, with Reels and Shorts now eating spend from static social and even some display campaigns.