What is Domain Authority and How to Increase It in 2025
All articles
SEOSEO Basics

What is Domain Authority and How to Increase It in 2025

DA is a score, not a ranking factor — but it tracks what Google actually cares about. Here's how to grow it.

PWPacewalk Editorial Published Mar 12, 2025 Last reviewed Mar 12, 2025 6 min read
Quick answer

DA is a score, not a ranking factor — but it tracks what Google actually cares about. Here's how to grow it.

DA (by Moz) and DR (by Ahrefs) are third-party scores from 0-100 that estimate how strong your backlink profile is. Google doesn't use DA directly — but it correlates strongly with rankings.

How to grow DA fast (and ethically)

  • Publish genuinely useful content people link to
  • Get featured in industry roundups (HARO, Qwoted, Indian PR sites)
  • Guest post on niche-relevant blogs (skip spammy networks)
  • Fix broken backlinks pointing to your site (reclaim them)
  • Build location citations (Justdial, Sulekha, IndiaMART) for local sites

What DOESN'T work in 2025

PBNs, ₹500 'DA50 backlinks' on Fiverr, comment spam, blog directories. Google's spam team is now AI-driven and these get you penalised, not ranked.

Need help with this?
Talk to Pacewalk — free 30-min strategy call

Our Chandigarh team has done it for 854+ brands. No obligation, no sales pressure.

12+
Years experience
854+
Projects delivered
277+
Happy clients
Serving Chandigarh, Mohali, Zirakpur, Panchkula & Punjab
Ready when you are

Let's grow your business with Pacewalk.

Trusted by 854+ brands across Chandigarh, Mohali, Zirakpur and beyond. Free 30-min strategy call — no obligation.

PW
Written by
Pacewalk Editorial

Experts in SEO, websites, branding and digital growth solutions. 12+ years helping Indian businesses scale online.

Related services
Share

Ready to grow your business?

Tell us about your project — we'll respond within 2 hours.

10-digit Indian mobile.

By submitting you agree to be contacted by Pacewalk.

Let's Build Together

Ready to grow your business with Pacewalk?

Get a free consultation. No pressure. Just results — backed by 12+ years and 854+ shipped projects.