Quick answer
Video drives 80% of all internet traffic. If you're not making it, you're invisible.
Video isn't a 'nice to have' anymore. Reels, Shorts, YouTube, OTT ads, WhatsApp video catalogs — it's everywhere your customer is.
The 5 videos every business should have
- 60-second brand story (homepage hero)
- Product/service explainer (landing pages + ads)
- Customer testimonial (trust + conversion)
- Behind-the-scenes (humanises the brand)
- Educational / how-to (SEO + authority)
You don't need a film crew
An iPhone, natural light, a ₹1,500 lapel mic and CapCut will outperform a ₹5 lakh corporate video for social. Authentic > polished in 2025.
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Written by
Pacewalk Editorial
Experts in SEO, websites, branding and digital growth solutions. 12+ years helping Indian businesses scale online.
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