Stop posting random stuff. A simple framework to turn social into a real lead channel.
Most SMB social accounts fail because they treat it like a notice board. Here's a simple working framework.
Pick 2 platforms, not 6
B2C local? Instagram + WhatsApp. B2B? LinkedIn + YouTube. D2C product? Instagram + Meta Ads. Mastery beats spread.
The 4-bucket content plan
- 40% Educate (tips, how-tos, myths busted)
- 30% Inspire (behind the scenes, founder stories, customer wins)
- 20% Engage (polls, questions, UGC)
- 10% Sell (offers, launches, CTAs)
Post less, but better
3 strong reels/week beats 14 mediocre posts. Algorithms reward watch time and saves, not frequency.
Always have a CTA
Every bio link, every story sticker, every caption: send people somewhere — WhatsApp, your site, a lead form.
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