Honest, data-backed comparison of Google Ads vs Meta Ads — with city-level CPL benchmarks for Indian SMBs.
Both platforms work. The question is what you're selling and how aware your buyer is.
Google Ads = high intent
People search 'AC repair Mohali' when their AC is broken. They want to buy now. Conversion rates are higher (5-12%) but CPC is higher too (₹15-₹150).
Meta (Facebook + Instagram) = demand creation
Nobody scrolls Insta thinking 'I need a CRM'. You interrupt them with a great creative. CPC is lower (₹3-₹30) but you need stronger creative and longer funnels.
Rule of thumb by business type
- Local services (plumber, salon, clinic): Google first
- Ecommerce / fashion / lifestyle: Meta first
- B2B SaaS: LinkedIn + Google search
- Real estate: Both, with Meta lead-gen forms
Start small, scale what works
Run ₹500/day on each for 14 days. Whichever delivers cheaper qualified leads gets the budget. Don't believe gurus — believe your dashboard.
Our Chandigarh team has done it for 854+ brands. No obligation, no sales pressure.
Let's grow your business with Pacewalk.
Trusted by 854+ brands across Chandigarh, Mohali, Zirakpur and beyond. Free 30-min strategy call — no obligation.
Experts in SEO, websites, branding and digital growth solutions. 12+ years helping Indian businesses scale online.
Ready to grow your business?
Tell us about your project — we'll respond within 2 hours.
