Social Media Marketing Strategy


PACEWALK is one of the leading and best Social Media Marketing companies in Chandigarh, India. We provide a cost-effective Social Media Marketing Strategy in Chandigarh, Mohali, Zirakpur, Bathinda, India.

Social media marketing is the use of social media platforms to connect with your target audience. To build your image, brand, increase sales, and increase website traffic. This involves publishing great content on your social media platforms, listening to and engaging your followers, analyzing your outcomes, and running social media promotions.

The most popular and successful social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There is also a range of social media marketing company, that help businesses to get the most out of the social media platforms listed above. PACEWALK is a platform of Social Media Marketing in Mohali, Chandigarh and Zirakpur which can help you, achieve success with your social media marketing.

Whether you want to build a brand or grow your business or success of your product, we want to help you succeed.

Here is a 7-step plan to develop a winning social media marketing promotion strategy:

Step 1: Set up your absolute Targets and audience

What do you want to achieve from your social media promotions? Whether you want to increase your reach with followers or earn more money, clearly define your absolute Targets and audience.

Therefore, set your targets using the S.M.A.R.T framework, which means each of your goals should be:

Specific: The more specific you are with your targets and goals, the easier it will be to set a clear planning and expectations.
Measurable: When you set specific targets, it becomes easier to measure your achievements.
Attainable: Be sure your target is within your limits according to your given resources.
Relevant: Relevant achievements are aligned closely to a business’s objectives.
Time-Limit: Make sure to set your deadlines with in your resources..

It might be difficult to find out how much the increase in your social media following would bring to the table. Therefore, it’s advisable to focus on vectors like conversion rates, click-through, and engagement.

You may set different goals for each social media platforms and closely track your performance accordingly.

Step 2: Research Target Audience

What is social media marketing?

As you analyze your target audience, don’t hesitate to be highly specific. It will allow you to get into best details and create relevant content.
You can’t target everyone. Or, your target audience is not everyone active on social media platforms, especially when you run a small organization.

Step 3: Research about your Competitors

Dig hard into what your competitors are doing.

You can get valuable insight by simply check your competitors’ social presence. Competitor’s analysis tools can be of great help in this regard.

Step 4: Analyze Which Social Media Platforms You Will Advertise On

Each and every social platform has its own rhythm and audience with their own characteristics as to how they dealing with content.

Since there are lots of social media platforms out there, you can’t just include every platform to your strategy.

Step 5: Create Attractive and unique Content

Creating shareable, attractive and unique content boils down to understanding the psychology of your target users. You can then know exactly what makes them happy and excited.

Step 6: Promote Social Media Posts

It’s very difficult to get your content noticed on the web, especially on social media where almost half of the content gets no shares.
Content creation is a time-consuming process. If you create best content in the first place, it would become a lot easier to drive promotion engagement

So, first of all, your content should contain exactly what your target audience is looking for. And then you can boost engagement and visibility using paid promotions.

Step 7: Analyze your outputs frequently

Your social media marketing strategy is a major part of your complete marketing plan. It’s hard to get it right at first time.

As you start to implement your planning and measure performance, you may find that some of your tactics don’t work as well as expected.

Therefore, it’s necessary to analyze your results so that you identify and fix issues.

We have a team of experts who have expertise in almost all popular social media platforms. We provide a complete one-stop Social Media Marketing Company in Chandigarh, Mohali, Zirakpur, Bathinda, India. and all over the world for all your social media marketing requirement.

PACEWALK is the leading and fastest growing Digital Marketing Company in India, with having branches in Zirakpur, Bathinda, Faridkot & Kotkapura and also we have Counselling Center in Australia and New Zealand. A Good and professional web design plays an important role to showcase your business online.

Live Chat