Local SEO


About Local SEO

Local search engine optimization is the process of making your business or company visible for location-based searches. Businesses with physical locations that serve their communities face-to-face can increase their search visibility using local SEO. These may include a departmental store, a salon, or a florist shop.

Also, it brings the service-based businesses serving in a particular geographic area like a doctor, dentist, plumber, electrician, lawyer, or home cleaning company, to the kind notice of the local audience. From claiming your business listing to building citations, managing local social media engagement and online reviews, local SEO takes charge of shifting the entire focus of your local searchers towards your business.



Local Website Optimization

It involves thorough inclusion of your city, region, or county in your website. This SEO strategy targets the audience in your city or community. For businesses in different locations, we create separate pages for each location too.


Content Optimization

Locally optimized website content with updated local keywords and terms to assure long-term local SEO success. Our experienced copywriters write content that connects with your target audience.


Landing Pages

Continuous optimization of landing pages ensures a perfectly functional website for strong local business representation. We develop websites that meet the needs of the local researchers.


Citations Building

With expert manual citation building services ensuring Name, Address, Phone number, Website (NAPW) consistency, we push your data to several local online business directories and mapping services to make you visible in local searches.


Link Building

Obtaining quality backlinks from well-regarded local sources helps recognize your website as a trusted information source. We curate quality backlinks from reliable sources including industry-specific directories, citation websites, guest-posting sites, and others.


Google My Business

Google My Business page (GMB) optimization is crucial to help your business appear on major Google services including the local search result pages and Google Maps. We ensure that your business gets huge exposure in the search results with updated information always.


Reputation Management

What your customers think or feel of your product or services reflects in the reviews given by them. Thus, we monitor your reviews and balance them on the host of sites. We help you cultivate positive customer reviews and handle the negative reviews gracefully.


Schema Markup

Schema markup is a coding language that adds microdata to your website that tells the search engine what exactly your website content is about. It improves business listing, adds to your local SEO, and makes local reviews appear prominently on search result pages.

Citation Audit

Citation Audit

If you still have a wrong number or old address displaying against your business, it can affect your local SEO ranking. We clean up your incorrect citations and replace them with accurate ones so that you appear in top business directories.


Getting noticed online is not easy but not even difficult with Pacewalk.
We deliver a proven process to establish your digital presence prominently.

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Local SEO Competitor Analysis

The process involves a complete market analysis of your service areas and finding the local competitors outranking you. We analyze their search terms and search volumes to devise a strong local SEO strategy to rank your business high.



Local Keyword Research

We search, analyze and target local keywords which include your city or state’s name to rank your business in a particular geographical location. We also continuously look for the keywords your audience is searching for and your competitors are targeting.

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Google My Business setup and optimization

We optimize your business’s Google My Business page with updated NAPW details, working hours, reviews & backlinks and claim your Google Maps listing so that the user searching for your keyword can see you on top of the results.


Building & Monitoring Local Citations

We begin with cleaning your old and wrong citations and replace them with the correct and updated ones. Then, we create new citations across the relevant online local directories to increase your visibility with the right NAP details.

Building & Monitoring Local Citations

On-page SEO

We provide expert on-page local SEO including services like keyword research, content optimization, creating interesting page titles, including alt tags for images, and correcting web design to rank your local business higher in search results.


Tracking Local SEO Campaigns

We consistently monitor your traffic and leads along with your keyword ranking against your competitors to keep a close tab on the performance of your SEO campaigns. It helps you improve your SEO strategy.


Google Reviews Management

We use the best marketing practices to motivate your consumers to share a review of your product or service on Google. They add to the credibility of your business.


Dedicated Account Executive

To give our clients a sense of personalized service and to assure that their business is our priority, we provide a dedicated account executive who will take complete care of your SEO campaign to deliver rank and revenue.


Scheduled Reporting for Customer Traffic

We provide timely reporting for the mentioned services so that we, as well as our clients, know how our efforts are resulting and where we need some improvement.

Industry-Specific Local SEO Services

Customized SEO services for industry-specific clients to let them operate successfully among the competitors.
These industries include but are not limited to the following.



Are you an auto-dealer struggling to get better dealership results? With our expert auto-dealer local SEO service, we can help you dominate your local marketplace with more customer footfall, increased leads, and sales too.


Construction & Maintenance

If you wish to stay ahead of your competitors and bring more customer traffic to your construction and maintenance website, let us optimize your site for local SEO and see the difference.



Dental services involve huge competition. But if you are sure about your knowledge, skill, and experience, we can help you get the deserved attention online with our expert local Dental SEO.


Home Improvement

Home improvement services are quite popular among people and thus, invite tough competition among the service providers. However, if you want to lead this competition, we can help you get more business with our best local SEO service.



Legal assistance is one of the most searched services. If you are practicing law in any location but not getting enough queries, contact us for expert law firm SEO to get high ranks in local searches and attract a local client base to your services.



The restaurant business is again one of the most competitive businesses and needs an expert SEO to beat the competitors. Whether you own a lavish restaurant or a typical 24-hour diner, we assure you great business with our local SEO service.

Why Choose Us?


We create unique and customized local SEO campaigns for our clients keeping in mind their niche, location, and industry-specific requirements.


We provide clear and comprehensive SEO reports with complete transparency.


Our complete focus is on our clients and whatever we build, is for you only. Whether it is your social media profiles, NAP listings, GMB setup, log-in details, or anything, we give you complete ownership.


We use proven methodologies for citation building and backlinks and don’t entertain spam or blackhat SEO.


We undertake thorough keyword research to exactly target your potential customers and get you quality leads.


Rather than focusing on instant results, we create long-lasting local ranking strategies which are helpful in the future too.


We help you manage a strong and positive online reputation.


We offer affordable local SEO services that meet any organic link-building strategy.

Common Features of Local SEO Package:

  • H card integration
  • Page updation for local search
  • Citations in other sites/directories
  • Google Places listing request
  • User reviews

Our Popular Packages

Let our 8 Years of Proven
Digital Marketing Experience
help boost your rankings and


We have used other search engine marketing companies with very poor results. Pacewalk has kept our company in the top spots in Google keeping our phones ringing and our website providing excellent revenues. I highly recommend Pacewalk as one of the best SEO agencies for your business.

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