Difference Between Long Tail and Short Tail Keywords in SEO

In the dynamic realm of Search Engine Optimization (SEO), keywords play a pivotal role in determining a website’s visibility and ranking on search engine result pages (SERPs). Understanding the distinction between long tail and short tail keywords is crucial for crafting a robust SEO strategy. As a leading SEO company in Chandigarh, Pacewalk is dedicated to unraveling the difference between long tail and short tail keywords in SEO.

Short Tail Keywords

Short tail keywords, also known as head keywords, are brief and typically consist of one or two words. They are broad and general, attracting a large volume of searches. For example, “SEO services” or “digital marketing” are short tail keywords. While these keywords may generate substantial traffic, they also face fierce competition, making it challenging to rank high on SERPs.

Pros of Short Tail Keywords:

  1. High search volume: Short tail keywords attract a large number of searches, potentially increasing website visibility.
  2. Brand exposure: Targeting popular short tail keywords can enhance brand exposure and awareness.

Cons of Short Tail Keywords:

  1. Intense competition: Due to their broad nature, short tail keywords face fierce competition, making it difficult to rank.
  2. Vague user intent: Users searching with short tail keywords may have diverse intentions, leading to less targeted traffic.

Long Tail Keywords:

In contrast, long tail keywords are more specific and consist of three or more words. Examples include “affordable SEO services in Chandigarh” or “best digital marketing strategies for startups.” Long tail keywords have lower search volumes but offer a more targeted approach, attracting users with specific needs.

Pros of Long Tail Keywords:

  1. Targeted traffic: Long tail keywords attract users with specific needs, resulting in higher conversion rates.
  2. Lower competition: With less competition, it’s easier to rank for long tail keywords, increasing the likelihood of appearing on SERPs.

Cons of Long Tail Keywords:

  1. Lower search volume: Long tail keywords may have lower search volumes, potentially limiting overall website traffic.
  2. Varied combinations: Crafting effective long tail keywords requires understanding user queries, which can be challenging.

Optimizing for Both:

A comprehensive SEO strategy often involves a balance between short tail and long tail keywords. Prioritizing short tail keywords for broader exposure and long tail keywords for targeted traffic can enhance overall visibility and conversion rates.


As a trusted SEO company in Chandigarh, Pacewalk recognizes the importance of striking the right balance between long tail and short tail keywords. Crafting a well-rounded SEO strategy that incorporates both types of keywords can lead to improved rankings, increased visibility, and ultimately, business success in the digital landscape.

Remember, SEO is an ongoing process that requires adaptation to evolving search trends. By leveraging the power of both long tail and short tail keywords, businesses can position themselves strategically in the competitive online marketplace.

PACEWALK is the leading and fastest growing Digital Marketing Company in India, with having branches in Zirakpur, Bathinda, Faridkot & Kotkapura and also we have Counselling Center in Australia and New Zealand. A Good and professional web design plays an important role to showcase your business online.

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