6 Effective Benefits of Animated Videos for your Business
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1) Animated videos are more visual
The first and foremost reason for using animated video is that it’s rich media. Videos, in general, composed of pictures that make up rich media moments. This visual medium appeals to the senses and offers an easy and effective way to communicate as well as important messages. And the best part is that visuals are consumed a lot more easily than text, and leave a lasting impact on your audience.
2) Animated videos cut through the digital “noise”
Content shock is real and a major challenge facing all organizations. But with the ever increasing presence of “noise” in the digital space content creators need to find a way to differentiate their content from everything else out there. Animated video offers a great medium to do exactly that.
3) Animated videos are psychologically appealing
One of our earliest (and possibly fondest) memories, as kids growing up, is watching cartoons. Cartoons are so captivating because they’re fun, engaging, and most of all colorful. There’s something about moving images that appeals to the human brain, and this naturally extends to animated video. “If you want people to emotionally connect with your content also animated video is an investment worth making.
4) Animated videos are cost-effective
One of the biggest challenges most video producers face is the lack of a large budget:
Many of marketers cite a lack of budget as one of three main reasons why they hesitate to use video. Live-action video expenses usually include finding suitable actors, also location to shoot your video, equipment, and video production costs. Animated video, on the other hand consists of Cloud-based solutions that make it easy to create videos online with simple drag-and-drop tools. Just sign up for a subscription and you’re ready to create professional animated videos.
5) Animated videos scale with your business
A related challenge with video production is the need to create more content. As your business grows, so does the need for more engaging content. Initially you may need an explainer video about your product or service. Creating content is a challenge, and video adds to the complexity. But with animated video, churning out multiple videos is a very simple task. Just think in visuals write the script, storyboard, and before you know it, you’re on your way to producing another video.
6) Animated videos upgrade your visual content
You’ve probably heard of infographics. An even bigger trend than infographics, is infographic fatigue. Many content creators adopted static infographics as a way to visualize data by turning dry stats into a visual feast. But lately, infographics have increasingly become text- or data-heavy and therefore visually cluttered (and headache causing). If you allow a reader to view a static infographic unsupervised, what happens? They race through it and probably miss a lot of the content. This is exacerbated if the infographic is overly cluttered i.e. text- or data-heavy. You can use rich media also to highlight specific points.
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